What questions should I ask an advertising company?
Sarah Duran
Published Mar 14, 2026
Questions to ask when selecting a marketing agency:
- What types of companies do you serve, and in what industries or markets?
- What are the core capabilities of your agency?
- How would you describe your company culture?
- How long have you been in business?
- What is your mix of employees and contractors?
What are some good marketing questions?
Here are 12 questions to ask your marketing department with regards to their goals, performance, and organization.
- What Are the Marketing Department Objectives?
- What is Your Brand Strategy?
- How Are You Developing the Product?
- Who Are You Targeting?
- How Are You Leveraging Big Data?
What 8 questions can you ask to evaluate an ad?
Evaluating Advertisements
- Purpose Why does this ad exist? What is it trying to get the viewer to do?
- Audience Who is the target of this ad? How does it appeal to them?
- Subject What is this ad about? What product, service, or idea is it selling?
- Type What kind of ad is it? How does this type of ad persuade people?
What are the 5 key points in advertising?
The 5 P’s of Marketing – Product, Price, Promotion, Place, and People – are key marketing elements used to position a business strategically.
What are the ten questions to ask for advertising success?
The 10 Most Important Advertising Questions to ask When Creating a Campaign
- What is your single key message in one sentence?
- What is the key objective or purpose of this campaign?
- What problems are you solving?
- What does the audience think or feel about you, your product, your service, and your service?
What should I ask my branding agency?
Questions to Ask Your Internal Branding Task Force
- What are our business goals?
- What do we want to achieve with new branding or rebranding?
- What are our biggest challenges as an organization?
- Are we in a position to invest in our branding?
- What are we looking for in a brand agency partner?
What are the five types of questions?
Factual; Convergent; Divergent; Evaluative; and Combination
- Factual – Soliciting reasonably simple, straight forward answers based on obvious facts or awareness.
- Convergent – Answers to these types of questions are usually within a very finite range of acceptable accuracy.
What are the key points of advertising?
To help you understand how to accomplish these objectives, there are 7 principles of advertising you should follow to create effective advertisements.
- 1) VISUAL CONSISTENCY.
- 2) CAMPAIGN DURATION.
- 3) REPEATED TAGLINES.
- 4) CONSISTENT POSITIONING.
- 5) SIMPLICITY.
- 6) IDENTIFY A SELLING POINT.
- 7) CREATE AN EFFECTIVE FLOW.
How do I choose a branding agency?
The Selection Process:
- Outline your branding challenge.
- Ask candidate agencies to describe their recommended process with rationale, any likely/common problems and workarounds.
- Ask about past branding projects most relevant to your challenge.
- Ask why they think they would be a good fit for the project.
What questions should I ask a creative agency?
The right questions to ask before hiring a branding and creative…
- What can we expect when working with you?
- Who will be working with us?
- What is most important to you as a branding and creative agency?
- Do you have experience in our industry?
- Can you provide a few references?
- What does your ideal client look like?
Which question to ask at the end of an interview?
Questions to ask at the end of a job interview
- How would you describe the company’s culture?
- What is your favorite thing about working for this company?
- How do you see this company evolving over the next five years?
- How would the person in this role contribute to this vision?