What is the process of selling?
Sarah Duran
Published Feb 11, 2026
The personal selling process is a 7 step approach: prospecting, pre-approach, approach, presentation, meeting objections, closing the sale, and follow-up. Each step of the process has sales-related issues, skills, and training needs, as well as marketing solutions to improve each discrete step.
What are the 5 steps in selling?
The 5-Step Selling Model
- STEP 1: MEETING AND GREETING CUSTOMERS. Approach. Acknowledge.
- STEP 2: UNDERSTANDING NEEDS. Qualifications/qualify. Listen.
- STEP 3: DEMONSTRATING PRODUCTS AND/OR SERVICES. Explanation. Show.
- STEP 4: SUMMARISING AND RECOMMENDING. Summarise. Satisfy needs.
- STEP 5: CLOSING THE SALE. Place order. Invite purchase.
What are the steps in the selling process?
The 7 step selling process comprises: Prospecting and qualifying; Preparation/pre-approach; Approach; Presentation; Overcoming objections; Closing the sale; Follow-up; Step 1: Prospecting and qualifying. Before planning a sale, do your research to identify the people or companies who might be interested in your product or service.
How long does it take to sell a business?
Preparing for a sales process takes at least 12 months, and then the actual process itself can take another 12 months.
What’s the best way to sell your business?
All in all, the process of successfully selling a company is different for every business owner. Industries may go through ebbs and flows, business models may succeed and wane. Ultimately, the selling tactics that worked for me might not for another business — particularly depending on the type of company and the current market.
What happens in the sale of a business?
The sale of a business has many financial and professional considerations for the management team / owner. The purchase price is only one component of the overall result.