What is distribution agreement?
John Thompson
Published Apr 09, 2026
Distribution agreements, also called wholesale distribution agreements, are contracts between a distributor and manufacturer. They allow the distributor to sell, market, and profit from the sales of a manufacturer’s or wholesaler’s product in bulk.
Who are the parties in a distribution agreement?
The agreement is usually between a manufacturer or vendor and a distributor but, in some cases, may involve two distributors or a distributor and some other channel entity.
What is the purpose of distribution agreement?
A distribution agreement, also known as a distributor agreement, is a contract between a supplying company with products to sell and another company that markets and sells the products. The distributor agrees to buy products from the supplier company and sell them to clients within certain geographical areas.
Do you need a distribution agreement?
Entering into an agreement with a distributor to sell your product is advantageous as that entity will have a sales channel and network in a particular territory making it easier to sell your product. A distribution agreement is required when you are ready to commercialize your product.
What is a reseller agreement?
A reseller agreement can mean something different depending on who you ask. Typically, these are agreements where a vendor contracts with a reseller to allow them to sell the vendor’s product or services to a third-party. There is the potential for misunderstandings if the wrong terms are included in the agreement.
What is the difference between distribution agreement and agency agreement?
A distribution agreement has similarities to an agency agreement. However, the main difference is that the distributor enters into the contract with the end-user (customer) on his own behalf and the manufacturer is not involved, except by way of manufacturer’s guarantee or warranty and product liability.
How does a reseller agreement work?
What is agency and distribution agreements?
An agency distribution agreement creates a fiduciary relationship between the agent and the manufacturer, allowing the agent to create legal relationships between the manufacturer and its customers.
What does a reseller agreement mean?
From a commercial perspective, a reseller purchases goods from one party, perhaps a distributor and then sells them onto another party, often the end user.
What is the difference between agency and distribution?
While a commission/sales/trade agent sells product on your behalf that you continue to own and invoice the ultimate customer for, distributors take ownership of the product and sell on to their own customers. The distributor has no authority to create a contract between the supplier and customer.