How is goodwill treated in the sale of a business?
Sarah Duran
Published Feb 28, 2026
Money received on a covenant not to compete is taxable as ordinary income to the seller in the receipt year, whereas goodwill is taxed to the seller at capital gains rates. Given the preferential capital gain rate, a seller would generally seek allocations to goodwill wherever possible.
What is the sale of business assets goodwill?
The sale of business assets goodwill refers to an intangible aspect of the business, it is the value or trade that will keep customers shopping or purchasing.3 min read The sale of business assets goodwill refers to an intangible aspect of the business.
Do you pay capital gains tax on goodwill?
Lastly, if the business created the goodwill, such as a license, a customer list, brand name, etc, the asset will be considered a capital asset and will be subject to capital gains tax to the s-corporation. The asset will have zero basis if it is self-created.
Where to find restrictions on goodwill and relevant assets?
Further information about restrictions for goodwill and relevant assets and purchases made before 1 April 2019 can be found on GOV.UK in the Corporate Intangibles Research and Development Manual from CIRD44000 onwards.
Where do you find goodwill in a business?
Personal goodwill is typically found in three types of businesses: 1) closely held businesses, 2) highly technical, specialized or professional businesses, and 3) businesses with few customers or suppliers.5In a closely held business, a shareholder is intimately involved in the business and frequently plays multiple roles.
Asset of the Owner v. Asset of the Company When determining the proper tax treatment of proceeds from the sale of a service company, it must be determined what amount, if any, may be allocated as payments attributable to personal goodwill. A key case in this determination is a Washington federal district court case titled Howard v. Commissioner.
Can a sale of goodwill be considered a capital gain?
Traditionally, goodwill is considered a business asset. However, it has been declared a personal asset in several recent Tax Court decisions. This allows a sale of goodwill assets to be declared a capital gain and taxed only once and at a lower rate.
How are goodwill and other intangible assets treated in a corporation?
Until 3 December 2014 goodwill and other customer-related intangible assets were treated in the same way as other intangible assets such as patents and similar intellectual property for corporation tax purposes.
How are goodwill and non-compete agreements taxed?
The portion of the sale price attributable to goodwill is generally treated as a capital asset (qualifying, in most cases, for more favorable long term capital gains tax rates to the seller), and the payment received for the noncompete agreement is taxable as ordinary income to the seller.