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The Daily Insight

How do you convince clients to use your services?

Author

John Thompson

Published Mar 27, 2026

6 Ways to Persuade Customers to Buy

  1. Know the difference between a benefit and a feature.
  2. Use vivid but plain language.
  3. Avoid biz-blab and jargon.
  4. Keep the list of benefits short.
  5. Emphasize what’s unique to you or your firm.
  6. Make your benefits concrete.

How do you get a client interested?

Every small business owner wants to attract new customers. Here are 10 time-tested ways to help you bring in “new blood.”

  1. Ask for referrals.
  2. Network.
  3. Offer discounts and incentives for new customers only.
  4. Re-contact old customers.
  5. Improve your website.
  6. Partner with complementary businesses.
  7. Promote your expertise.

What do you say to a potential customer?

11 Ways to Start a Conversation With a Potential Customer That Work 100 Percent of the Time.

  • Ask a question (not related to the sale).
  • Say something about the weather.
  • Ask if they are enjoying the event.
  • Ask about their work.
  • Comment on the venue.
  • Praise something they did.
  • Compliment them on their clothing.
  • How do you talk to a client on a call?

    Here are 13 tips to make a great impression and impress a new customer during your first phone call.

    1. Smile and use your phone voice.
    2. Have all of their information in front of you.
    3. Have all of your information in front of you.
    4. Be able to make a commitment.
    5. Use hold when you need a moment.
    6. Speak with proper English.

    How do you introduce yourself to a client on a call?

    You should introduce yourself and your job role or relation to the topic of the call. For example, ‘Hi, I’m Jane Smith, Marketing Director at Fictional Company,’ or ‘Hi, I’m John and I’ll be leading this project. ‘ This way, people can put you in context of why you’re on the call.

    How do you impress a potential client?

    The 9 Step Guide to Impressing a New Freelance Client

    1. Start Off With a Little Small Talk.
    2. Make an Agenda or Welcome Packet.
    3. Ask Open-Ended Questions.
    4. Research the Client and Their Business.
    5. Research the Client’s Competitors and Peers.
    6. Take Notes and Repeat Their Answers Back to Them.
    7. Say “Yes,” But Manage Expectations.