How do you become a greeting card artist?
Andrew Ramirez
Published May 13, 2026
Here are four quick steps to help you sell artwork to greeting card companies.
- Create a marketable greeting card. The key to selling artwork as greeting cards is to understand the needs of a greeting card company.
- Find greeting card publishers.
- Submit your greeting card designs.
- Follow up with the card companies.
How do I start my own handmade greeting card business?
Creating a greeting card business in 7 simple steps
- Step 1: Choose your niche.
- Step 2: Write a business plan.
- Step 3: Apply for licenses, permits, and insurance.
- Step 4: Find a spot to sell your cards.
- Step 5: Obtain small business funding.
- Step 6: Order and manage your supplies.
- Step 7: Market your cards.
How do I sell my greeting cards to Hallmark?
To submit creative ideas to Hallmark you must either apply as a prospective employee, or enter one of the ongoing monthly greeting cards contests in which the winner receives a cash prize and publication. Otherwise, the Hallmark corporation does not accept unsolicited submissions.
Where can I sell my card designs?
Zazzle is a free marketplace that enables thousands of artists to sell their artwork to new audiences. Just upload your designs on any of our products and we do everything else from printing to shipping to handling customer service.
How much do greeting cards sell for?
Greeting card prices can vary from 50 cents to $10 – with a price point for every consumer. The vast majority are between $2 and $4. (Total price per year include boxed cards.) The cost of a typical counter card, however, is between $2 and $4.
How much do hallmark scripts sell for?
Hallmark pays around $50,000 to $60,000 per script (plus residuals) on movies generally budgeted around $2 million to $2.5 million.
How is the greeting card industry doing?
And over the past decade, the number of letters and cards sent by U.S. mail has fallen consistently each year. However, a recent report on the greeting card industry by AnythingResearch shows 3 percent growth in revenue last year (although the same report forecasts declines in years to come).