How do digital marketing agencies charge their clients?
Sarah Duran
Published Apr 20, 2026
Digital marketing campaigns can be billed at an hourly rate or services rendered. The more services a client needs, the greater the amount of time and resources you invest in completing the work, the higher the fee.
How much do marketing agencies charge clients?
Retainer-Based Pricing For example, an agency may charge a fixed amount, say between $500 and $5000 a month to manage a company’s advertising efforts, depending upon the size of the company and their marketing budget. Or, they may charge a fixed percentage of the overall marketing budget as the retainer fee.
Is a digital agency a good business?
Building out a digital marketing agency is far more productive and beneficial versus having only freelance individuals working for you. The reason being is that these people won’t be working in siloes, but rather be part of a bigger team.
How do I get my first client for digital marketing agency?
How to Get Clients for Your Digital Marketing Agency in 2021
- Treat Yourself Like Your Own Client.
- Get Out from Behind the Desk.
- Take Advantage of Online Directories.
- Prioritize Your Portfolio.
- Blog About Marketing.
- Get Interactive for Finding More Digital Marketing Potential Customers.
How much should you pay a digital marketing agency?
We’re here to help! With our digital marketing pricing guide, you can find out what your company should pay when working with an agency or a consultant. Spoiler — the average cost for digital marketing services in 2021 ranges from $2500 to $12,000 per month for small-to-midsized businesses (SMBs).
How do agencies get clients?
Research has shown that agencies usually end up on a client’s shortlist by recommendation. A whopping 93% of marketing agencies rely on referrals to generate all their new business. What’s more, 80% of clients will recommend you to another client if you just ask.
What should I charge for a digital marketing agency?
In digital marketing, you can base your pricing model on the cost of the specific services you provide. But remember, your digital marketing agency pricing model can either make or break you. It can influence various aspects of your agency, from who you hire to how you pitch.
What are advertising agencies and what do they do?
What Are Advertising and Marketing Agencies? Advertising and marketing agencies offer slightly different but complementary services for their small business clients. Advertising agencies specialize in communicating a brand message to the public, crafting an image for clients and getting attention for the key points of the clients’ offerings.
Can you start a digital marketing agency with no experience?
Starting a digital marketing agency from the beginning with no experience is difficult but not impossible. There is a long process to follow to go from nothing to having an established digital marketing business with clients and employees.
What do clients actually want from their ad agencies?
As clients’ industries get more competitive, it becomes harder and harder to get a message out. And so clients rely on their agencies to come up with the big idea that transcends bulk media buys and broadcast-style advertising. In other words, they don’t want you to help them be the loudest voice in the room.
